United Kingdom, March 27 -- A lawsuit brought by Elon Musk's X against a group of major advertisers has been dismissed in court.

Ruling the company failed to demonstrate harm under US competition law, judge Jane Boyle tossed the case after it was filed in 2024 by X Corp, the parent company of the social media platform X, formerly known as Twitter, following a sharp decline in advertising revenue after Musk acquired the company in 2022.

The lawsuit alleged several major corporations - including Unilever, Mars and Orsted - alongside the World Federation of Advertisers had conspired to orchestrate an illegal boycott of the platform.

X Corp claimed the group's actions deprived it of "billions of dollars" in advertising income, arguing thei...