United Kingdom, April 27 -- Fans heading to The Open Golf Championship are going to be guided by a new AI assistant called Jimmy.

Visitors are expected to flock to Southport, on the UK's east coast, for the annual tournament in July to see stars including Rory McIlroy and Justin Rose and local officials are introducing a new AI guide which speaks 99 languages and will help visitors navigate their way to and from the event by answering questions about transport and providing information about nearby attractions to help improve their trip.

Lorna Rogers, Director of Transformation and Digital at the Liverpool City Region Combined Authority, said: "Jimmy has been created right here in the Liverpool City Region, but this technology isn't abo...