United Kingdom, May 13 -- Charli xcx has become the first Global Brand Ambassador for Nothing as part of a new partnership that also sees the pop star join the company as a shareholder.

The collaboration marks what Nothing described as a "new creative chapter" for the brand, pairing the artist with a technology company that says it prioritises creativity and design.

As a shareholder, Charli joins a list of high-profile backers that includes The Weeknd, Casey Neistat and Swedish House Mafia.

Nothing said the partnership reflects its ambition to position itself not just as a consumer technology brand, but as a platform for creative expression.

Charli revealed she was drawn to the company's approach to design and support for creatives. ...