United Kingdom, June 25 -- Tyra Banks' ice cream brand appears to have removed at least four promotional images featuring fake models generated using AI.

The 52-year-old star's SMiZE and DREAM brand has come under fire for using AI models in its Instagram posts, while the model's representative insisted while she is focused on "championing talent", artificial intelligence is "changing every industry".

In a statement to Entertainment Weekly, who had raised the issue of the posts, Tyra's rep said: "Models, creators, and businesses are all navigating that reality.

"Ms. Banks has spent her career championing talent, creating opportunities, and hiring models around the world including for SMiZE and DREAM in Australia.

"That commitment to p...