United Kingdom, May 14 -- Sir Paul McCartney is baffled by influencer culture where "people who don't seem to be particularly talented are incredibly famous".

The Beatles legend, 83, has seen the way fame and celebrity culture has changed over the last six decades, and he can't get his head round the current generation.

Asked what baffles him most in the modern world on The Rest Is Entertainment podcast, he told hosts Richard Osman and Marina Hyde: "I think a lot of this influencer stuff - I just don't really get it, because I'm not that generation.

"But I see it, you can't help it. My wife will be looking at Instagram and showing me something, and then one of those will come on.

"I think it's funny - and I suppose it always happened ...