United Kingdom, Feb. 23 -- JoJo Siwa hopes her signature bows can inspire a new generation to find "their voice and confidence".

The 22-year-old star is teaming up with JennZ on a new licensing partnership to relaunch JoJo's Bows alongside the introduction of Joelle Bows, which have been described as fresh designs intended to "evolve with JoJo's audience, offering fashion-forward elevated silhouettes".

In a statement, JoJo said: "JoJo's Bows were never just about what you wore, they were about how you felt.

"Coming back as Creative Director means I get to personally shape every detail, making sure the heart, energy, and message behind the bows evolve with me and with the fans.

"This relaunch is for the fans who grew up with me, and fo...