United Kingdom, April 30 -- Hailey Bieber sees herself as an "entrepreneur".

The 29-year-old star sold Rhode, her skincare and beauty company, to e.l.f. Beauty in 2025, but Hailey still has ambitious plans for the firm.

Hailey - who has remained with Rhode as the chief creative officer of the company - told TIME: "I'm an entrepreneur at the end of the day. I want to expand in business and I want to be able to do more things-but I'm definitely not in a rush."

Hailey remains determined to grow the Rhode brand, despite selling control of the company.

She said: "You hear a lot of stories that founders-they sell their business and get pushed out. Or they leave or they just get a payday and decide to move on."

Hailey has Jack, 20 months, w...