United Kingdom, March 3 -- Bad Bunny's Super Bowl Halftime Show has broken the all-time global viewership record.

The 31-year-old rapper - whose real name is Benito Ocasio - performed at Super Bowl LX in February, and Roc Nation has now confirmed that his set drew 4.157 billion views worldwide in the first 24 hours across global broadcasts, YouTube, and other digital platforms.

The figure represents a 137 per cent increase on last year's Halftime Show, which was headlined by rapper Kendrick Lamar.

The award-winning star made history during the performance as the first Halftime Show headliner to perform almost entirely in Spanish, paying tribute to Puerto Rico and the wider Latin community.

He was joined on stage by Ricky Martin and La...