Kenya, Sept. 18 -- Apollo Creatives, a young content creator, sparked controversy on Facebook by sharing edited photos of himself with Diana Yegon, the wife of popular media personality Presenter Kai. The provocative images, which have gone viral, have ignited a heated online feud, drawing mixed reactions from Kenya's vibrant social media community.

The photos, clearly manipulated, mimic the affectionate poses Presenter Kai frequently shares with his wife, Diana. Apollo Creatives paired the images with captions that appeared to taunt the well-known presenter, escalating what might have been a prank into a full-blown scandal.

The posts quickly caught the attention of netizens, fuelling Kenya's ever-active gossip mill. Presenter Kai, known for his charismatic on-screen presence, was swift to respond. Taking to his Facebook page, he shared screenshots of Apollo's posts, accusing the content creator of attempting to tarnish his reputation and that of his businesses.

"I love and respect my fans, but there are some things I cannot tolerate," Kai wrote in a post that garnered thousands of reactions.

He emphasised that the edited photos crossed a personal boundary, vowing to pursue legal action against Apollo and address the matter in court. The saga has divided the online community.

Apollo Creatives has faced criticism from some users who label his actions as clout-chasing and disrespectful. "This is just a cheap way to get attention," commented one Facebook user.

Others, however, believe Kai's response is an overreaction, arguing that the posts were meant as harmless jokes. "It's just social media banter; why take it to court?" another user questioned.

The incident underscores the increasing impact of social media on shaping public narratives in Kenya, where content creators such as Apollo frequently challenge established norms to garner attention.

However, this particular stunt may come at a high cost, as Kai's legal threats suggest serious consequences. The drama has also sparked discussions about the ethics of online content creation and the fine line between humour and defamation.

As the feud unfolds, all eyes are on how the courts will handle this social media spat. For now, Apollo Creatives' bold move has cemented his name in Kenya's digital spotlight, but whether it's fame or infamy remains to be seen. The saga continues to fuel debates, keeping Kenya's online gossip mill buzzing with speculation.

Published by HT Digital Content Services with permission from Bana Kenya.