Hyderabad, Oct. 1 -- UNHYPE, the skincare brand co-founded and co-built by Vijay Deverakonda, has sold out its entire launch edition of 10,000 VD Signature Routines in just two weeks, generating Rs.1.3 crore in revenue during the period. The launch edition comprised 30,000 individual skincare products across the brand's Acne Safe and Brightening routines.

10,000 routines. 30,000 products. Sold out in just two weeks. The entire launch edition was pre-booked within the two-week window, marking an early sell-out for UNHYPE. Built around a simple three-step approach to everyday skincare, each VD Signature Routine brings together a face wash, moisturiser and sunscreen, with the aim of making effective skincare straightforward and relevant to ...