New Delhi, Oct. 7 -- Personal care brand VI-JOHN has launched its Shave Pro Twin Blade Razor at Rs 20, expanding its presence in India's affordable grooming segment as it looks to target mass-market consumers.

According to a company release, the launch is part of VI-JOHN's efforts to broaden its men's grooming portfolio beyond shaving preparations and other grooming products, with the company targeting consumers across urban, semi-urban and rural markets.

"VI-JOHN has announced the launch of the VI-JOHN Shave Pro Twin Blade Razor, an affordable shaving solution designed to deliver a smooth, comfortable, and reliable shaving experience for the mass Indian market. Priced at just Rs 20, the razor aims to bridge the gap between low-cost dis...