Haridwar, Oct. 12 -- Uttarakhand Chief Minister Pushkar Singh Dhami on Monday unveiled the official logo, website and theme song of Haridwar Kumbh Mela-2027, marking a significant step towards showcasing the religious, spiritual and cultural identity of the grand event on a wider platform.

The three initiatives aim to take the unique identity of the Kumbh to audiences across India and abroad, make event-related information accessible through digital platforms, and spread the message of the upcoming religious congregation among the masses.

Addressing the launch event at the auditorium of the Mela Control Building (CCR) in Haridwar, CM Dhami said that the Kumbh is a grand celebration of India's ancient spiritual traditions, Sanatan cultur...