Sambhal, Dec. 14 -- The growing urban demand for fresh fruits through online e-commerce platforms is providing a new avenue for rural farmers to boost their income.

In Sambhal, farmers are tapping into this opportunity by collaborating with sellers on these platforms, allowing them to sell their premium strawberries to customers across India.

This shift to digital sales is transforming traditional farming, expanding market reach, and enhancing farmers' livelihoods in the region.

One such farmer, Mohammad Gulrez, has partnered with a prominent online retail company to supply fresh, high-quality strawberries to cities like Delhi, Lucknow, Kanpur, and even Guwahati.

Sharing insights into his farming methods, Gulrez explained that he plan...