New Delhi, Feb. 25 -- The Delhi High Court has observed that the unauthorised use of yoga guru Swami Ramdev's name, likeness, voice and persona through AI-generated deepfakes, manipulated videos, fake endorsements, and misleading online content prima facie violates his personality and publicity rights and has the potential to mislead the public.

Justice Jyoti Singh, while hearing a commercial suit filed by Ramdev against unidentified entities and digital platforms, noted that the plaintiff is a globally recognised figure in yoga and Ayurveda whose identity attributes, including his appearance, voice, saffron attire and distinctive style of speech, are uniquely associated with him and legally protectable. The Court recorded that through d...