New Delhi, Jan. 8 -- The Unique Identification Authority of India (UIDAI) on Thursday launched the Aadhaar mascot, 'Udai', as a new resident-facing communication companion designed to simplify public understanding of various Aadhaar services.

According to a Ministry of Electronics & IT press release, the initiative is aimed to make information regarding updates, authentication, offline verification, and new technology adoption more relatable and people-friendly for residents.

The mascot serves as a tool to bridge the communication gap by simplifying complex processes such as selective sharing of information and responsible usage, it said.

The creation of the mascot followed an inclusive approach, where UIDAI invited the public to parti...