Mumbai, Feb. 13 -- Tira, Reliance Retail's omnichannel beauty destination, on Friday, announced the launch of its new brand campaign, 'YOU. MORE THAN ANYTHING.' - a cultural moment that reframes beauty as personal, ever-changing and reflective of real, evolving identities.

Marking a category-first pioneer move, Tira has onboarded 'Saiyaara' fame Ahaan Panday as one of its brand ambassadors, positioning itself among the first beauty retailers in India to introduce a male celebrity ambassador.

Ahaan joins Kareena Kapoor Khan and Suhana Khan, further expanding the brand's dynamic and evolving ambassador family.

This signals a significant cultural expansion for Tira and reinforces the brand's commitment to representing a more modern, inclu...