New Delhi, Feb. 8 -- While many know Royal Enfield for the thrum of an engine, my recent visit to the second edition of 'Journeying Across The Himalayas' proved that the brand's heartbeat is deeply synchronized with the pulse of the Himalayas. The event was far more than just a festival; it was a masterclass in how a brand can act as a true cultural custodian.

Beyond the Brand

The event felt less like a corporate launch and more like a soulful homecoming. The centerpiece was the launch of The Great Himalayan Exploration, a massive collaborative project with UNESCO. I spent my weekend reading the book and realized that this isn't just a book; it's a vital record of what UNESCO calls 'Intangible Cultural Heritage.' I'm talking about tradi...