India, July 8 -- HT Syndication

Bengaluru (Karnataka) [India], July 8: Marketing has never stood still, and every era has brought with it a force that challenges established playbooks. Today, that force is AI.

For marketers, AI has sparked equal parts excitement and uncertainty. It is changing how content is created, campaigns are executed, decisions are made and customer experiences are delivered. In B2B marketing, the shift runs deeper. Longer buying cycles, complex stakeholder groups and sharper revenue accountability are pushing marketers to rethink how they influence business growth.

AI is no longer just a productivity tool. It is beginning to shape how marketers read buyer intent, prioritise accounts, personalise engagement, meas...