Gurugram, Oct. 1 -- SocioClout, the integrated marketing, communications and content agency, has announced the appointment of Rahul Gupta as Chief Communications and Growth Officer. Gupta will lead SocioClout SHAPE, the agency's newly launched PR and reputation vertical, which brings PR, online reputation management (ORM), content, social and influence together under one reputation strategy.

Gupta joins SocioClout from recently listed Shiprocket, where he headed PR and Corporate Communications. His career spans more than two decades across newsrooms, corporate communications teams and leading PR agencies.

According to the company, reputation is how a brand is perceived in the market, and that perception is now formed across media, searc...