India, Nov. 5 -- SMPL

Mumbai (Maharashtra) [India], November 5: Shree Dhootapapeshwar Ltd, one of India's oldest Ayurveda-based companies, has announced the appointment of veteran Bollywood actor and Padma Shri awardee Paresh Rawal as the brand ambassador for its flagship fortified Chyavanprash brand, Swamala Compound. The announcement comes as part of the company's broader strategy to strengthen the Swamala portfolio and reach a wider audience with its range of Ayurvedic health formulations.

The brand's initiative introduces Swamala Compound with fresh Amla fruit and a new No Added Sugar variant, along with the launch of Swamala Classic made with standardized Amla pulp for year-round supply. A No Added Sugar version of Swamala Classic ...