New Delhi, March 25 -- Securities and Exchange Board of India (SEBI) Chairman Tuhin Kanta Pandey launched the Verified App Label Initiative on Wednesday to bolster investor safety against the rising threat of fraudulent mobile applications.

Addressing the launch, Pandey said, "I'm delighted to be here at the launch of the Verified App Label Initiative, a simple but important investment protection measure. This initiative is not just about a label on an app, it's about trust and safety. It's about helping investors distinguish the genuine from the fake. India's securities market is witnessing wider participation than ever before."

The initiative provides a visual badge for SEBI-registered intermediaries on the Google Play Store to help u...