India, Dec. 15 -- HT Syndication

New Delhi [India], December 15: Indian homes are going through a big shift. People today don't just want basic taps, sinks or bathroom fittings -- they want products that look good, last long, and make everyday use easier. And most importantly, they now want the convenience of shopping from home.

Ruhe is positioning itself as a digital-first brand during this change, which means that the entire shopping process, from product discovery to delivery, is done online. This has not been the case in the category of kitchen and bathroom fittings where retail outlets and physical showrooms were the main sales sources.

The Spark Behind the Brand

The journey began when Kapil Gupta -- a first-generation entreprene...