New Delhi, Jan. 20 -- As generative artificial intelligence (GenAI) reshapes how organisations think and act, a stark gap has emerged between promise and performance.

The rise of GenAI represents a fundamental shift. It transforms how enterprises think, make decisions and act. Citing a study by MIT, K Krithivasan, CEO & Managing Director, Tata Consultancy Services, said in an article on the World Economic Forum (WEF) website that despite the enormous potential, research shows that 95% of enterprise AI pilots have failed to deliver measurable value.

To move beyond the promise of AI and turn potential into performance, leaders must rethink not only what decisions are made, but how decision-making itself is designed, and how humans and AI ...