New Delhi, April 30 -- Reliance Retail Limited (RRL) announced on Thursday the acquisition of Anomaly, the global haircare brand founded by actor and entrepreneur Priyanka Chopra Jonas. According to Reliance Retail, the transaction includes the full purchase of the brand's trademarks, brand assets, and digital properties.

This acquisition marks a formal expansion of the beauty portfolio managed by Reliance Retail.

The company intends to scale the vegan haircare label through its extensive physical retail network and omnichannel platforms, such as the beauty venture Tira.

The acquisition focuses on leveraging the company's offline footprint and digital commerce capabilities to enhance consumer accessibility and accelerate growth for the...