New Delhi, Sept. 25 -- The rapidly growing India's quick-commerce sector could see greater pricing discipline going ahead as platforms moderate discounts and raise delivery and cashback thresholds, suggesting a gradual shift in competition from aggressive price-led customer acquisition towards balancing growth with profitability, according to Jefferies.

"Overall, discounting remains a key acquisition lever, but intensity continues to moderate," Jefferies said in a research report, adding that early signs of competition stabilising are visible through rising delivery and cashback thresholds.

The brokerage's latest mystery-shopping exercise, conducted in Bengaluru, found average discounts of around 15 per cent across a sample grocery bask...