Mumbai, Aug. 4 -- PVR INOX, India's largest cinema exhibition company, on Tuesday unveiled PVR INOX SMART Cinemas, a new format designed to bring an affordable yet premium cinematic experience to audiences in India's Tier III cities.

Designed specifically for India's Tier III cities, the initiative combines the signature PVR INOX cinema experience with an innovative and capital-efficient expansion model aimed at making world-class cinema more accessible across emerging urban centres in the country.

According to the press note, the new concept will be rolled out primarily through a capital-efficient FOCO (Franchise-Owned, Company-Operated) model, enabling PVR INOX to partner with developers and entrepreneurs across India to accelerate th...