New Delhi, June 11 -- India's e-commerce wave is entering its next phase as agentic AI makes its way to UPI transactions. Pine Labs, a merchant commerce platform, launched a payment protocol, P3P, allowing the completion of a UPI payment without any human authentication.

The P3P payment protocol works by extending the UPI's existing mandate into payments triggered by AI agents.

"The consumer authorises once, upfront. After that, the agent browses, selects, negotiates, and pays. No human authentication. No interruption. No friction," the company said.

The global agentic commerce market is projected to grow to USD65.47 billion by 2033, growing at a CAGR of 35.7% (Grand View Research, 2025). With the launch of the payment protocol, India ...