Bengaluru, July 30 -- Digital payments platform PhonePe on Thursday launched PhonePe PulsePro, an enterprise intelligence platform that converts aggregated transaction data into hyperlocal, near real-time market insights, aimed at helping businesses make faster and more informed decisions.

In a statement, the company said the platform has been developed to address the growing need for timely, granular and actionable market intelligence as consumer and merchant behaviour continues to evolve rapidly.

It noted that traditional market research, which is often based on surveys and sampling, does not fully capture actual purchase behaviour, making it difficult for organisations to respond quickly to changing market trends.

PhonePe said, "Bui...