New Delhi, April 13 -- OOH specialist OSMO is witnessing a clear shift in how real estate developers are approaching launch campaigns, with increasing focus moving from scale-driven visibility to more precise, attention-led planning.

In a category where multiple projects compete simultaneously for consumer mindspace, developers are beginning to prioritise how effectively campaigns capture attention during the launch window, rather than just the volume of sites deployed.

Over the past financial year, OSMO has executed multiple real estate campaigns across developers including Max Estates, Sobha Limited, Experion Developers, The House of Abhinandan Lodha, L&T Realty, Krisumi Corporation, and BPTP reflecting this broader transition towards...