New Delhi, Dec. 18 -- The Government of India has unveiled a new and common logo for Regional Rural Banks (RRBs). This step aims to create a single and unified brand identity for these banking institutions, the Finance Ministry said on Thursday.

According to the Ministry of Finance, this initiative marks a crucial move toward strengthening the identity and visibility of the banks that serve rural communities across the nation.

This fresh branding strategy comes in the wake of a major amalgamation drive undertaken by the government. The Department of Financial Services, under the Ministry of Finance, has consolidated 26 Regional Rural Banks across 11 States and Union Territories. This consolidation is based on the principle of "One State...