Mumbai, March 16 -- Nearly 35 per cent of consumers in India have reported encountering fake products in the past year. Alarmingly, almost 9 out of 10 urban consumers (89%) admitted to having purchased a counterfeit product at least once in their lifetime, according to the latest "State of Counterfeiting in India 2025" report released by the Authentication Solution Providers' Association (ASPA) in collaboration with CRISIL Intelligence.

The nationwide study, based on a consumer survey of 1,639 respondents across nine major Indian cities - Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Kolkata, Ahmedabad, Jaipur and Indore - highlights the growing scale, changing channels, and increasing consumer awareness regarding counterfeit products ac...