Mumbai, March 30 -- Legendary Indian cricketer MS Dhoni has invested in Kuku and joined as the brand ambassador for its shorts and drama app, Kuku TV.

Commenting on the partnership, Dhoni said in a statement, "I chose to invest in Kuku and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world."

Lal Chand Bisu, Co-...