Noida, May 1 -- The Jharkhand State Cricket Association (JSCA), affiliated to the Board of Control for Cricket in India (BCCI), has announced the appointment of SJ Uplift to develop the Jharkhand T20 Cricket League. The partnership will be for a period of seven years and will kickstart with the inaugural season featuring six franchises.

SJ Uplift will lead the Jharkhand Premier League with a full operational and commercial mandate, overseeing execution across all seasons. The role will include building and scaling the franchise ecosystem, driving strategic commercial partnerships across sponsorships and media rights, and shaping the league's brand development and intellectual property (IP) expansion.

Ajay Nath Shahdeo, President, Jharkh...