Mumbai, May 15 -- As teams in IPL 2026 head into a thrilling race for the play-offs, JioStar continues to witness sustained growth in reach and engagement across linear TV and digital platforms.

With playoff spots still wide open, season 19 has maintained a level of unpredictability that has translated into IPL 2026 recording its highest-ever reach, with a combined reach of 1.1 billion, according to a release.

While reach on linear TV has kept in step with its strong footing and is well on course towards the 500-million-mark, digital reach grew by 15%, and watch-time is up by 7%. CTV has seen a 25% growth in reach, with watch-time up by 20%. The regional language watch-time has seen a staggering uptick of 42%. The data reflects the stea...