New Delhi, Feb. 18 -- ITC Limited plans to extend its artificial intelligence innovations to a larger network of Farmer Producer Organisations (FPOs), organic farmers, and rural communities. This initiative is part of the company's strategy to reach 10 million farmers through its ITCMAARS (Metamarket for Advanced Agriculture and Rural Services) "phygital" ecosystem, which combines digital tools with on-ground human support.

The company is deploying generative AI and agentic AI capabilities to transform its digital platform into a connected agri-stack. These tools are designed to improve the efficiency of FPO operations and provide specific advisory services for organic farming. ITC states that its AI strategy focuses on creating an inclu...