New Delhi, May 20 -- Fresher hiring in India's marketing and advertising sector has risen sharply this year as companies increase demand for candidates with skills in AI, analytics and digital operations, according to a report by TeamLease EdTech.

The report said fresher hiring intent in the sector jumped to 62 per cent in January-June 2026, compared with 11 per cent in the same period last year, as brands scale up investments in digital advertising, social commerce and performance-led campaign strategies.

"Fresher hiring intent in the Marketing & Advertising sector rose sharply to 62% in HY1 2026, compared with 11% in HY1 2025, marking one of the strongest year-on-year increases across sectors," the report said.

It added that the sect...