New Delhi, Aug. 30 -- India's Beauty & Personal Care (BPC) market could nearly double from USD 23 billion in FY26 to USD 42 billion by FY31E, making India the fourth-largest BPC market globally by 2030, according to a report by Aditya Birla Capital.

The domestic BPC sector is projected to expand at a compound annual growth rate (CAGR) of approximately 12 per cent.

The report highlighted that the total runway for expansion remains significant, given that active BPC shoppers currently represent only about 15 per cent of the country's broader internet user base. The shopper base is expected to climb from 140 million in FY26 to 200 million by FY30E.

A key demographic shift will accompany this expansion, with Gen Z and Gen Alpha consumers p...