New Delhi, March 2 -- Global leaders from McKinsey & Company, speaking at the Mobile World Congress 2026 (MWC), highlighted a significant shift in how artificial intelligence (AI) is being deployed across different geographic regions. In Asia, the focus of AI transformation remains anchored in driving growth rather than merely improving operational efficiency.

"In Asia, the big story in AI transformation is growth," says Tarang Agarwal, a McKinsey partner based in Singapore. "Unlike other regions, where the focus is often on operational efficiency, here AI is first anchored in revenue -- through hyper-personalization, smarter sales execution, and making AI a true strategic differentiator for customers. That's why we're seeing a shift awa...