New Delhi, Aug. 27 -- The India Cellular & Electronics Association (ICEA) has urged the government to reduce the Goods and Services Tax (GST) on air conditioners and televisions from 28 per cent to 18 per cent. The appeal, made through a press release, argues that the move is essential to make these products more affordable and to strengthen India's manufacturing competitiveness.

The demand comes at a time when the government is working on next-generation GST reforms, expected before Diwali. ICEA has urged that air conditioners and televisions, which are increasingly seen as essential household appliances, be considered part of this exercise.

"Air conditioners and televisions are no longer luxury goods; they are essential consumer durab...