Shimla, Aug. 11 -- Himachal Pradesh is working to expand the reach of the Himira brand beyond its existing outlets and make products manufactured by Self-Help Groups (SHGs) from villages across the state available to a wider national market, Rural Development and Panchayati Raj Department Secretary C Paulrasu said on Tuesday.

Addressing media persons in Shimla after launching the Himira Rakhi Gift Pack ahead of the festival, he said the Himira brand had emerged as an important platform for promoting traditional products made by rural women and providing them with better market access.

He said the initiative was conceived after taking into account the limitations faced by traditional products made by women in Himachal Pradesh, including ...