Shimla, Oct. 24 -- Himachal Pradesh Chief Minister Sukhvinder Singh Sukhu launched the 'Pangi Apple' brand on Saturday to promote naturally grown apples from Pangi and provide the region's produce with a distinct identity in the market.

CM said the state government was vigorously promoting natural farming and the initiative would help enhance the market recognition of apples produced in the remote tribal region.

He said Pangi Sub-Division had been declared the state's first Natural Farming Sub-Division. The initiative aims to strengthen the local economy and improve economic opportunities and quality of life for residents, said a release.

Pangi has around 370 hectares under apple cultivation, with more than 1.04 lakh apple plants. Prod...