Shimla, July 2 -- In a significant milestone for Himachal Pradesh's horticulture sector, the first-ever export consignment of fresh cherries and plums from the state has successfully reached Oman, opening new international marketing avenues for Himachali fruits and promising improved returns for growers.

The inaugural consignment, consisting of 400 kilograms of fresh cherries and 400 kilograms of fresh plums, was formally flagged off by Horticulture Minister Jagat Singh Negi. Upon arrival in Oman, the Embassy of India in Muscat launched an official promotional campaign and lauded the superior quality of produce from Himachal Pradesh. The fruits were displayed through curated in-store promotional setups across retail outlets and reportedl...