New Delhi, July 30 -- Google and the Retailers Association of India (RAI) have announced a strategic collaboration to accelerate digital adoption among Indian retailers, with a focus on small and medium businesses, through RAI's network representing over 600,000 storefronts across the country.

According to a joint press release issued on Thursday, the collaboration will leverage Google's product ecosystem, including Google Business Profile, Google Ads, Google Shopping and Google Cloud, to deliver scalable digital solutions and expand digital enablement for retailers.

The initiative will focus on three key areas -- accelerating digital adoption among small and medium retailers, sharing industry insights and digital readiness frameworks, ...