Gandhinagar, July 28 -- Pithora painting, the centuries-old wall art tradition of Gujarat's Rathwa tribal community, is gaining wider recognition after it got a Geographical Indication (GI) tag, helping preserve its cultural heritage while creating new opportunities for tribal artisans.

The GI tag protects the authenticity of the traditional art form, safeguards indigenous knowledge and is expected to expand market access for artisans, encouraging younger generations to carry forward the centuries-old tradition.

Artist Paresh Rathwa said Pithora paintings remain an integral part of the cultural identity of the Rathwa, Bhil, Bhilala and Nayaka communities in Chhota Udepur district.

"Even today, traditional Pithora paintings adorn the ma...