New Delhi, June 19 -- Generative Artificial Intelligence (GenAI) could help Indian real estate developers increase sales velocity by 30-50 per cent and accelerate product launches by around 30 per cent, according to a report by EY-Parthenon and CREDAI.

The report, titled "GenAI in Indian Real Estate", said early adopters of the technology could also achieve a 20-50 per cent improvement in workforce productivity and reduce customer acquisition costs by 20-50 per cent.

It noted that advances in AI-powered customer intelligence, automated design processes and predictive project monitoring are driving a shift towards intelligence-led operations in the sector.

According to the report, this transition could shorten decision-making timelines ...