New Delhi, March 19 -- Gautam Gambhir, who is the two-time ICC white-ball World Cup champion, Arjuna Awardee, Padma Shri recipient, former Member of Parliament, and Head Coach of the Indian Men's National Cricket Team has instituted a civil suit before the High Court of Delhi (C.S. (COMM.) of 2026) seeking comprehensive protection of his personality and publicity rights against a coordinated campaign of digital impersonation, AI-generated deepfakes, and unauthorised commercial exploitation.

Beginning in late 2025, Gambhir's legal team documented a sharp and alarming increase in fabricated digital content across Instagram, X (formerly Twitter), YouTube, and Facebook, according to a release.

Multiple accounts deployed artificial intellige...