India, Aug. 31 -- HT Syndication

New Delhi [India], August 31: As modern consumers redefine luxury around authenticity, craftsmanship, and personal expression, India's lab-grown diamond sector is undergoing a structural shift. Moving past the initial pitch of mere price accessibility, modern buyers are increasingly driven by design clarity, product innovation, and an uncompromised retail experience. Capitalising on this evolving demand, Bengaluru-born ONYA Diamonds is stepping into its next phase of scaling, announcing its retail expansion into Pune and Hyderabad.

The move follows a highly successful proof-of-concept phase in Bengaluru, where ONYA rapidly established a six-location presence across key high-street clusters. For the brand...