Ahmedabad, Oct. 10 -- As Gujarat celebrates Navratri, rural women entrepreneurs are using the festive season to expand their businesses, taking traditional embroidery, mirror-work, chaniya-cholis and jewellery to wider markets through Self-Help Groups (SHGs) and exhibitions across the country.

Platforms such as Vibrant Navratri and Saras Mela are providing women associated with Sakhi Mandals opportunities to showcase their products, connect with customers and generate income from traditional craftsmanship.

For Sharmistha Patel, a member of Bhavna Self-Help Group, the initiative has opened avenues to take locally made products beyond her village and reach urban markets.

"Our Self-Help Group is called Bhavna SHG. We do handwork and embro...