Hyderabad, Oct. 14 -- With the Diwali festivities around the corner, a unique, yet sustainable business approach has started lighting up the streets in Hyderabad.

Local vendors are taking the eco-friendly approach by selling eco-friendly diyas made with cow dung, attracting a major crowd.

One of them was Ramakrishna Reddy, a cow dung diya seller, who is on a mission to promote eco-friendly diyas made from mud and cow dung. "We're making efforts to stop people from buying Chinese lights and instead opt for our eco-friendly diyas, which are beneficial for the environment," Reddy told ANI.

The stall has become a hub for those looking for sustainable Diwali options. "Thousands of diyas are purchased and lit by people. We only sell eco-frie...