New Delhi, March 24 -- The Delhi High Court on Tuesday passed an interim order protecting the personality rights of Acharya Balkrishna and directed the removal of vulgar, defamatory and insulting social media content against him. The order was passed by Justice Tushar Rao Gedela.

Balkrishna, a businessman, author, and co-founder and managing director of Patanjali Ayurved, has approached the Court claiming that his personality rights are being misused through deepfake videos and other manipulated online content. He is also known as a close associate of yoga guru Ramdev and has been listed among India's most influential personalities.

In his plea, Balkrishna said that fake and edited videos circulating online can mislead people and harm h...